Browser agent

An agent that opens your site in a real browser and clicks, types and scrolls like a person, to book, sign up or buy. Also called a computer-use agent or autonomous agent.

Why it matters

Browser agents are the ones that can actually book, sign up or buy for a customer, so they're where agent traffic turns into revenue. They use your site the way a person does, which means pop-ups, unlabelled buttons and fiddly forms stop them just as they frustrate shoppers. The only way to know whether they can finish is to send one through your key journeys.

More terms in the agents

• AI agent Software that uses an AI model to do something on the web for a person or a company: read a page, answer a question, compare products or complete a task.
• Training crawler A bot that collects pages to train AI models, such as GPTBot or ClaudeBot.
• AI search crawler A bot that indexes pages so AI search and assistants can cite and link to them, such as OAI-SearchBot or PerplexityBot.
• Assistant fetcher An AI assistant fetching a page in real time because a person asked it something, such as ChatGPT-User or Claude-User.
• User agent The name a visitor sends with every request to say what it is, such as a browser version or GPTBot.

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