AI visibility tools
- Measures the output: what assistants say
- Samples prompts you choose
- Recommends content and PR changes
- Can't see the agents on your site
Compare · AI visibility
AI visibility tools track the answer. Ghost Agent Lab fixes what's behind it.
AI visibility, or generative engine optimization (GEO), tools run prompts through ChatGPT, Perplexity and others and report how often your brand is mentioned. That's useful. But the answer depends on what those assistants could read on your site, and the sale depends on whether an agent can finish the job when it gets there. That's the part we cover.
At a glance
Ghost Agent Lab and ai visibility tools, side by side
| Question | Ghost Agent Lab | AI visibility tools |
|---|---|---|
| Main job | Make sure agents can read and use your site | Track how AI answers mention your brand |
| Brand mentions in AI answers | Partly | ✓ |
| Which AI agents actually visit, from your logs | ✓ | – |
| Whether agents are blocked, and by what | ✓ | – |
| Tests checkout and sign-up with real AI agents | ✓ | – |
| Ranked fixes for your site, re-tested when shipped | ✓ | Partly |
| Revenue from AI referrals and agent orders | ✓ | Partly |
| Prompt and competitor tracking at scale | Partly | ✓ |
The difference
Output versus input
Ghost Agent Lab
- Fixes the input: what agents can read and do on your site
- Uses every real request in your logs
- Recommends specific site fixes, with who does each
- AI visibility (beta) shows whether assistants name you, so you can connect cause and effect
Better together
Use both, or start where the leak is
If assistants can't get past your bot protection or read your prices, no content strategy will fix the answer. Start by making the site work for agents, then measure the answers. Ghost Agent Lab includes AI visibility (beta) on every plan, so many teams start there.
FAQ
Questions
Do you track AI answers too?
Yes. AI visibility (beta), on every plan, shows whether assistants name you when customers ask, where in the answer, who they name instead and which pages they cite. Dedicated tools offer deeper prompt tracking.
Why do logs matter if I already know my AI mentions?
Mentions tell you the result. Logs tell you why: which assistants read your pages, which pages they read, and whether your site turned them away.
Is this the same as SEO?
No, though it builds on it. SEO got you found. Agent readiness gets you chosen.
More comparisons
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See what your current tools miss
Take the two-minute tour, or start a 30-day trial with your own logs.