Tag-based analytics
- Counts people through a browser tag
- Blind to visitors that don't run JavaScript
- Groups AI referrals into generic sources unless you set them up
- The right tool for human marketing
Compare · Web analytics
Your analytics can't see AI agents. We can.
Google Analytics, Adobe Analytics and similar tools count visitors by running a JavaScript tag in the browser. Most AI crawlers and assistants never run that tag, so they're invisible: you can't see who visited, what they read or where they got stuck. Ghost Agent Lab reads the logs your server or CDN already keeps instead.
At a glance
Ghost Agent Lab and tag-based analytics, side by side
| Question | Ghost Agent Lab | Tag-based analytics |
|---|---|---|
| Main job | AI agents: who visits, what they do, what they're worth | People: sessions, sources and conversions |
| Sees AI crawlers and assistants that don't run JavaScript | ✓ | – |
| Tells genuine agents from impostors | ✓ | – |
| Tests journeys with real AI agents | ✓ | – |
| Sees people arriving from AI answers | ✓ | Partly |
| Revenue from AI referrals and agent orders | ✓ | Partly |
| Human sessions, campaigns and funnels | – | ✓ |
| Needs a tag on your pages | No | Yes |
The difference
Two kinds of visitor, two kinds of data
Ghost Agent Lab
- Reads server and CDN logs, so nothing is missed
- Identifies 1,500+ known agents and checks they're real
- Counts orders from AI referrals and from agents themselves
- Counts human visits but never stores them
Better together
Keep your analytics for people. Add a view of the agents.
Your analytics stays the place for human marketing. Ghost Agent Lab adds the channel it can't see, with a weekly report that puts agent traffic, readiness and revenue from AI next to the numbers leadership already reads.
FAQ
Questions
Can't I just filter bots in Google Analytics?
Filtering removes the few bots that run your tag. Most AI agents never run it, so there's nothing to filter: they don't appear at all.
Do I need to add another tag?
No. Ghost Agent Lab reads your CDN or server logs, so nothing changes on your pages.
How do I measure AI referral traffic?
See AI referral traffic, explained and how to measure AI agent traffic.
More comparisons
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CompareGhost Agent Lab vs synthetic monitoringScripted browser tests that check pages and journeys work for people.
CompareGhost Agent Lab vs accessibility testingWCAG checks that overlap with what AI agents need, and where they stop.
CompareGhost Agent Lab vs doing it yourselfLog queries, robots.txt reviews and manual testing with AI agents.
See what your current tools miss
Take the two-minute tour, or start a 30-day trial with your own logs.