Structured data (schema.org, JSON-LD)

Machine-readable facts in your page code, such as a product's name, price and stock, written in the shared schema.org vocabulary, usually as JSON-LD. Agents can read it without guessing. See product data AI shopping agents can read.

Why it matters

Structured data is how agents read your prices, stock and product details without guessing. In our study of 255 online stores, 63% gave price, currency and availability this way, and 19% had no usable product data at all. When agents can read these facts reliably, they can compare you fairly and quote shoppers the right price.

Read the guide Product data that AI shopping agents can read How to describe products, prices, stock, shipping and returns with schema.org structured data, with a complete JSON-LD example and the rules that keep it trustworthy. Read it

More terms in understanding pages

• Raw HTML The page exactly as your server sends it, before any JavaScript runs.
• Server-side rendering (SSR) and static generation Ways of building pages so the content is already in the raw HTML, rather than added afterwards by JavaScript.
• XML sitemap A file listing the pages you want found, so crawlers and agents don't depend on following links.
• Canonical URL The one address you name as the main version of a page that can be reached in several ways.
• Alt text A short text description of an image.

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