Journey

A task a visitor sets out to complete on your site, such as finding a product and reaching checkout, or booking a call. The journeys that make you money are the ones to test first.

Why it matters

Journeys are where agent readiness turns into revenue: an agent that reads your pages but can't finish checkout still loses you the sale. Start with the two or three journeys that make you money, such as product to checkout or booking a call, and test those first. Those are the ones worth watching every day.

More terms in getting it done

• Task completion Whether an agent can actually finish a journey.
• MCP (Model Context Protocol) A standard way to give AI agents direct tools for your site, such as search, product details and cart, instead of making them click through pages.
• WebMCP A proposal for offering those same tools from inside your web pages, so a browser agent can call them while it's on your site.
• Agentic commerce Purchases that an AI agent makes for a shopper.

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