WebMCP

A proposal for offering those same tools from inside your web pages, so a browser agent can call them while it's on your site. See MCP and WebMCP.

Why it matters

WebMCP would let browser agents use the same reliable tools while they're on your pages, instead of guessing which buttons to press. It's still a proposal, so treat it as something to watch rather than build for today. If your platform or developers already offer MCP tools, keep an eye on how this develops.

Read the guide MCP and WebMCP: giving AI agents a direct way into your site What MCP servers and WebMCP tools are, what they mean for your business, how AgentScore detects them, and how to start safely. Read it

More terms in getting it done

• Journey A task a visitor sets out to complete on your site, such as finding a product and reaching checkout, or booking a call.
• Task completion Whether an agent can actually finish a journey.
• MCP (Model Context Protocol) A standard way to give AI agents direct tools for your site, such as search, product details and cart, instead of making them click through pages.
• Agentic commerce Purchases that an AI agent makes for a shopper.

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