Structured data and product information
AI agents compare products on facts: price, stock, sizes, ratings, delivery. Structured data and clear product pages give them those facts without guessing. Everything we have on making your product information machine-readable and consistent.
Start hereProduct data that AI shopping agents can readHow to describe products, prices, stock, shipping and returns with schema.org structured data, with a complete JSON-LD example and the rules that keep it trustworthy.Read the guide
What AgentScore checks
- Structured data describes your business and products Structured data tells agents exactly what you sell, at what price, and whether it's in stock, so they quote you correctly. Usually fixed by Developer
- Product pages give price and stock in a form agents can read If price and stock aren't machine-readable on product pages, assistants can't say whether you have the item or what it costs. Usually fixed by Developer
- Prices are in the page HTML When prices load with JavaScript, agents that don't run it see a product with no price, and often skip it. Prices are recognised in the currencies stores use most, with the symbol before or after the amount. Usually fixed by Developer
- Price, stock and name agree everywhere agents read them Agents read the price from your product data, the page and its sharing tags. When they disagree, assistants quote the wrong price or say something is in stock when it isn't, and shoppers who arrive expecting it leave. Usually fixed by Developer
Guides
Login walls and gated content: what AI agents can reachWhat AI agents can't reach behind logins and paywalls, what to keep public, how to hand off to the customer, and paywall structured data for publishers.
Prices AI agents can readHow to show prices AI agents read correctly: in the server HTML, with a clear currency, labelled sale prices, variant prices and one source of truth.
Business and store details AI agents can trust: Organization and LocalBusiness dataHow to describe your business, contact points, opening hours and return policy with Organization and LocalBusiness JSON-LD that AI agents can trust.
Shipping, returns and FAQ pages AI assistants can quoteHow to write shipping, returns and FAQ pages that AI assistants can find, read and quote accurately to shoppers before they buy.
From the blog
Your product page is now an APIAI agents read product pages as data sources. Why stable URLs, structured data, prices in the HTML and one consistent price now matter as much as design.
What an AI agent sees when it visits your storeOne product page, three views: the raw HTML an assistant reads, the rendered page a browser agent sees, and the accessibility tree it acts on.
Free tools
Terms to know
- Structured data (schema.org, JSON-LD) Machine-readable facts in your page code, such as a product's name, price and stock, written in the shared schema.org vocabulary, usually as JSON-LD.
- Canonical URL The one address you name as the main version of a page that can be reached in several ways.
- XML sitemap A file listing the pages you want found, so crawlers and agents don't depend on following links.