Agent traffic

Visits from AI agents of every kind. Most never run your analytics tag, so it's measured from server or CDN logs. See how to measure agent traffic.

Why it matters

Agent traffic shows how much of your audience is now software acting for people, and most of it never appears in your analytics. Measuring it tells you which agents visit, what they read and whether they get what they came for. It's the baseline for every decision about letting agents in, blocking them or improving what they see.

Read the guide Why your analytics can't see AI agents, and how to measure agent traffic JavaScript analytics tags miss most AI agents. How to measure agent traffic from server and CDN logs, and what to track: who's visiting, who's real, and where they're blocked. Read it

More terms in measuring it

• Agent readiness How well AI agents can get into your site, understand it, find their way around it and complete tasks on it.
• AgentScore Our free score out of 100 for agent readiness, across Access (25 points), Readability (25), Navigability (20) and Task completion (30).
• Check One thing AgentScore tests, such as “Buttons and links have names”, reported as a pass, warning or fail, with who usually fixes it.
• Ghost Agent A real AI agent we send through a journey on your site, on a schedule, to see whether agents can complete it.
• Run and pass rate A run is one attempt by one agent at a journey.
• Flaky A journey where some runs pass and some fail.

Every term, A to Z → · Read the glossary in full →