Glossary · Measuring it
Ghost Agent
A real AI agent we send through a journey on your site, on a schedule, to see whether agents can complete it. You get a step-by-step replay of each run, and an alert when a journey breaks. See Ghost Agent.
Why it matters
A Ghost Agent tells you whether agents can actually finish your key journeys, not just whether your pages look ready. Because it runs on a schedule, it catches the day a release, a new pop-up or a bot rule breaks checkout for agents, before it costs you weeks of sales. The replay shows exactly where it got stuck.
More terms in measuring it
- Agent readiness How well AI agents can get into your site, understand it, find their way around it and complete tasks on it.
- AgentScore Our free score out of 100 for agent readiness, across Access (25 points), Readability (25), Navigability (20) and Task completion (30).
- Check One thing AgentScore tests, such as “Buttons and links have names”, reported as a pass, warning or fail, with who usually fixes it.
- Run and pass rate A run is one attempt by one agent at a journey.
- Flaky A journey where some runs pass and some fail.
- Agent traffic Visits from AI agents of every kind.
Can AI agents use your site?
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