Crawls per AI referral

How many pages an AI company's agents fetched for every visitor its assistant sent you. A low number means you get traffic back for what they read.

Why it matters

This number shows whether an AI company's agents are a fair exchange: a low figure means its assistant sends you visitors for what it reads, and a high one means it reads a lot and sends little back. It's a sound basis for deciding which agents to welcome, limit or block, rather than treating every AI company the same.

More terms in measuring it

• Agent readiness How well AI agents can get into your site, understand it, find their way around it and complete tasks on it.
• AgentScore Our free score out of 100 for agent readiness, across Access (25 points), Readability (25), Navigability (20) and Task completion (30).
• Check One thing AgentScore tests, such as “Buttons and links have names”, reported as a pass, warning or fail, with who usually fixes it.
• Ghost Agent A real AI agent we send through a journey on your site, on a schedule, to see whether agents can complete it.
• Run and pass rate A run is one attempt by one agent at a journey.
• Flaky A journey where some runs pass and some fail.

Every term, A to Z → · Read the glossary in full →